How an E-commerce Company Increased Its ROI 7X

x7

ROI

CTR

Improved

The challenge

By determining the ROI of different marketing campaigns, businesses can identify their highest performing channels and invest more in those efforts. The top priority for most companies, and advertising departments in particular, is find new ways to maximize their ROI. A popular Spanish e-commerce brand, was in exactly this position and decided that the company would most likely benefit from utilizing video ad campaigns.

The solution

The brand launched their video ad campaigns on Facebook through TheMotion's marketing partner, Adglow. The company chose Facebook as its distribution channel because the social media platform reaches its target customer and is known to be an important channel for e-commerce companies. As the company was looking to drive sales, it chose to run its campaigns during a two week period between Black Friday and Christmas.

E-commerce Video Ad Example

Furniture business

70

videos

2 WEEK

period

The results

The company’s ROI increased by 300% and, in some cases, the results yielded an ROI X7 their investment. In addition, the campaigns’ CTR (click-through-rate) saw a constant and steady increase due to the TheMotion’s video ads which are optimized for performance.

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